1. Three core features of WS-10
1. “Lightning-like” cooling burst
The molecular structure of WS-10 (C11H21NO) enables it to quickly penetrate the mucous membrane or skin surface, triggering a strong cold sensation within 1-3 seconds. This “instant cooling” property stems from its efficient activation of TRPM8 receptors (stronger than WS-23), which is particularly suitable for scenarios that require “instant cooling”, such as sports drinks and the first throat hit of e-cigarettes.

2. Tasteless and colorless pure cooling
Unlike the herbal flavor of menthol or the weak solvent residue of WS-23, WS-10 is almost completely tasteless and odorless, and has high solubility and can be easily incorporated into water-based or oil-based formulas. This feature makes it an ideal choice for high-end cosmetics, transparent beverages and e-cigarette liquids to avoid interfering with the original flavor or aroma.

3. High temperature resistance and long-lasting stability
WS-10 is stable in the pH range of 3-9 and can withstand high temperatures below 100°C, making it suitable for processing scenarios such as baked goods and high-temperature sterilized beverages. Its cooling effect can last for 15-30 minutes, far exceeding menthol (about 5-10 minutes), and will not quickly lose its effectiveness due to saliva flushing.

2. Four major application areas of WS-10

1. Food and beverage: “speed engine” for cooling experience

Functional drinks and energy bars: quickly produce a cold feeling in the mouth after exercise, simulating the refreshing effect of “rinsing the mouth with ice water”, such as some products of brands such as Monster and Red Bull;

Spicy snacks: synergize with capsaicin to form a sensory contrast of “burning first and then iced”, enhancing the stimulating experience;

Transparent drinks: used in sparkling water and sake, giving a cool feeling without turbidity or odor.

2. E-cigarette liquid: “Ice pulse” in the smoke

WS-10 is a popular ingredient in the European and American e-cigarette market. Its advantages are:

Enhanced throat hit: When combined with nicotine salt, it produces a “cold tingling” inhalation experience, which is especially favored by players who pursue strong stimulation;

High flavor compatibility: It does not interfere with the layering of complex flavors such as mango and blueberry, and is often used in the “iced fruit” series of e-liquids;

Reduce sweetness: Neutralize the stickiness of propylene glycol/vegetable glycerin and enhance the freshness of the smoke.

3. Daily chemical products: Gentle and powerful “cold master”
Oral care: Replace alcohol in toothpaste and mouthwash to reduce the spicy feeling. Children’s toothpaste often uses it to achieve “gentle cool feeling”;

Skin care products: Used in after-sun repair gel and oil control mask to relieve redness, swelling and burning, and not easy to cause sensitive skin irritation;

Antiperspirant products: Combined with aluminum chloride, it provides a lasting cool feeling under the armpits while suppressing sweat.

4. Medicine and industry: cross-border innovation of cooling function
Throat analgesia: used in lozenges or sprays to quickly relieve the burning pain of tonsillitis;

Physiotherapy patch: added to cold compresses to prolong the physical cooling effect;

Industrial warning agent: added to coolant or lubricant to indicate contact risk through the cold sensation on the skin.